Paint Color Lab Ultra Pure White Behr UPW
Behr Ultra Pure White (UPW) has an LRV of 94; Sherwin-Williams High Reflective White (SW 7757) is the nearest match (ΔE 0.6).
- LRV
- 94light reflectance, 0–100
- Undertone
- Subtle greencalculated from Lab
- Hex
- #F8F9F3
- RGB
- 248, 249, 243
- CIE Lab
- 97.7 / -1.4 / 2.8D65, from hex
- Depth
- Light
Closest matches to Ultra Pure White in other brands
Ranked by CIEDE2000 colour difference (ΔE). Under 1 is near-identical; under 2 is hard to tell apart on a wall.
| Color | Brand | LRV | ΔE 2000 | How close |
|---|---|---|---|---|
| High Reflective White SW 7757 | Sherwin-Williams | 93 | 0.6 | near-identical |
| Ultra White Valspar 7006-24 | Valspar | 93.59 | 0.8 | near-identical |
| Chantilly Lace BM OC-65 | Benjamin Moore | 90.04 | 0.9 | near-identical |
| Simply White BM OC-117 | Benjamin Moore | 89.52 | 1.5 | very close |
| Delicate White PPG 1001-1 | PPG | 88 | 1.7 | very close |
| Extra White SW 7006 | Sherwin-Williams | 86 | 2.1 | close, visible side by side |
| Du Jour Valspar 7002-6 | Valspar | 86.04 | 2.4 | close, visible side by side |
| Commercial White PPG 1025-1 | PPG | 83 | 2.8 | close, visible side by side |
Matches come from the 190 colors in our database so far, not from every color each brand makes. Try the color matcher for any hex code.
Ultra Pure White on a wall
About Ultra Pure White
Behr Ultra Pure White (UPW) LRV and undertone
Behr Ultra Pure White (UPW) has an LRV of 94, placing it at the bright end of the light white color family. Light reflectance value measures how much visible light a paint color reflects. With such a high value, Ultra Pure White can help maximize reflected light and maintain a bright appearance, particularly in rooms with limited natural illumination. Its calculated undertone is subtle green, which distinguishes it from whites with yellow, blue, or pink undertones. This nuance may be difficult to judge in isolation, so compare a sample with surrounding surfaces. Lighting conditions, adjacent colors, and paint sheen can all affect how the undertone appears. A lower-sheen finish can also look different from a glossier sample.
Behr Ultra Pure White (UPW) in other brands
Sherwin-Williams High Reflective White (SW 7757) has a ΔE of 0.6, making it a near-identical match. Valspar Ultra White (7006-24), at ΔE 0.8, and Benjamin Moore Chantilly Lace (OC-65), at ΔE 0.9, also fall below 1. These values indicate minimal measured color difference. Benjamin Moore Simply White (OC-117) has a ΔE of 1.5, which means it is a very close match. PPG Delicate White (PPG1001-1) has a ΔE of 1.7 and also falls within that range. Sherwin-Williams Extra White (SW 7006), at ΔE 2.1, is close but visibly different side by side. Their differing LRVs can influence brightness even when the colors look similar.
Lighter and darker Behr alternatives
The supplied Behr alternatives include no color with an LRV above Ultra Pure White’s 94. Behr Whipped Cream (DC-001), at LRV 91, is three points lower and therefore slightly darker. Behr Polar Bear (75), at LRV 90, is four points lower. Both can suit rooms where a little less reflectance is preferred while retaining a light white appearance. For a more substantial reduction, Behr Swiss Coffee (12) has an LRV of 84. Behr Cameo White (MQ3-32), at LRV 81, provides a deeper alternative still. These lower-LRV colors may create more separation from white ceilings or trim. Compare samples under the room’s daytime and evening lighting before making a final choice.
Before you buy, compare a physical sample with the swatch on Behr’s page for Ultra Pure White.
Similar Behr colors
More in White paint colors.
Hex, RGB and LRV (as published) from Behr's page for this color, checked October 24, 2026. Lab, undertone and ΔE are our calculations. Not affiliated with Behr. See how we measure colors.