Creamy SW 7012

Sherwin-Williams Creamy (SW 7012) LRV and undertone

Sherwin-Williams Creamy (SW 7012) has an LRV of 81, placing it in the light range of the white color family. Light reflectance value measures how much visible light a painted surface reflects, on a scale from 0 to 100. At 81, Creamy reflects substantial light, which can help rooms appear brighter while retaining some color depth. Its calculated Lab undertone is warm yellow, and its hex value is #EFE8DB. These details distinguish it from whites with cooler or more neutral undertones.

In practical terms, Creamy can read differently as daylight changes. North-facing rooms often make warm whites appear less yellow, while strong southern light can emphasize their warmth. Pairing this white with a brighter, cooler trim can create a visible contrast; using a closely matched trim white produces a more subtle transition. Test a sample on several walls before choosing a finish, because surrounding colors and lighting affect the result.

Sherwin-Williams Creamy in other brands

Several other brands offer close measured matches. Valspar Cozy White (3008-10C) has an LRV of 79.76 and a ΔE of 0.6. A ΔE below 1 indicates a near-identical color measurement, making this the closest listed match. Valspar Antique White (7002-20), at ΔE 1.4, and Behr Swiss Coffee (12), at ΔE 1.8, are very close alternatives. PPG Hourglass (PPG1022-1) has a ΔE of 2.1, so its difference should be visible when samples sit side by side.

Behr Cottage White (13) and Benjamin Moore Swiss Coffee (OC-45) both measure ΔE 2.4. Benjamin Moore Ballet White (OC-9) and PPG Antique White (PPG1024-2) are farther away, at ΔE 2.7 and 3.4. These measurements describe overall color difference, not guaranteed visual equivalence under every light source.

Lighter and darker Sherwin-Williams alternatives

For a lighter option, Sherwin-Williams Westhighland White (SW 7566) has an LRV of 86, five points above Creamy. Its ΔE is 1.6, indicating a very close match despite the higher reflectance. Sherwin-Williams Dover White (SW 6385), at LRV 83, is two points lighter, with a near-identical ΔE of 0.8.

For a similar reflectance level, Sherwin-Williams Downy (SW 7002) has an LRV of 81 and a ΔE of 0.9. Sherwin-Williams Pearly White (SW 7009), at LRV 77, is four points darker, with a ΔE of 1.8. Higher-LRV whites can suit spaces where greater reflectance is the priority; lower-LRV options may provide more separation from bright trim. Compare dried samples in the room before deciding.

Before you buy, compare a physical sample with the swatch on Sherwin-Williams’s page for Creamy.